An empirical analysis of the determinants of customer conversion: A cross sectional study of organized retailers in Chattisgarh

Author： Dave Sumita Sondhi Shikha

Publisher： Palgrave Macmillan Ltd

ISSN： 1750-2098

Source： Journal of Retail and Leisure Property, Vol.9, Iss.5, 2011-05, pp. : 465-475

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