Author: Baker Michael J.
Publisher: Westburn Publishers Ltd
ISSN: 2044-4087
Source: Social Business, Vol.3, Iss.1, 2013-03, pp. : 1-7
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Understanding the Consumer Experience: It's 'Good To Talk'
By Harris Kim Baron Steve Parker Cathy
Journal of Marketing Management, Vol. 16, Iss. 1-3, 2000-02 ,pp. :
Word-of-mouth rhetorics in social media talk
By Toder-Alon Anat Brunel Frédéric F. Fournier Susan
Journal of Marketing Communications, Vol. 20, Iss. 1-2, 2014-03 ,pp. :