Senior Citizens and the Burden of Prescription Drug Outlays: What Lessons for the Medicare Prescription Drug Benefit?

By Kanavos Panos   Gemmill Marin  

Applied Health Economics and Health Policy, Vol. 3, Iss. 4, 2004-01 ,pp. : 217-227

Adis International

Access to resources Recommend Favorite

Is the Information “Fair and Balanced” in Direct-to-Consumer Prescription Drug Websites?

By HUH JISU   CUDE BRENDA  

Journal of Health Communication, Vol. 9, Iss. 6, 2004-11 ,pp. : 529-540

Taylor & Francis Ltd

Access to resources Recommend Favorite

A Content Analysis of Direct-to-Consumer Television Prescription Drug Advertisements

By KAPHINGST KIMBERLY   DEJONG WILLIAM   RUDD RIMA   DALTROY LAWREN  

Journal of Health Communication, Vol. 9, Iss. 6, 2004-11 ,pp. : 515-528

Taylor & Francis Ltd

Access to resources Recommend Favorite

Physicians' Decision Process for Drug Prescription and the Impact of Pharmaceutical Marketing Mix Instruments

By Campo Katia   De Staebel Odette   Gijsbrechts Els   van Waterschoot Walter  

Health Marketing Quarterly, Vol. 22, Iss. 4, 2006-02 ,pp. : 73-107

Haworth Press

Access to resources Recommend Favorite

How Well Do Direct-to-Consumer, DTC, Prescription Drug Web Sites Meet FDA Guidelines and Public Policy Concerns?

By Macias Wendy   Stavchansky Lewis Liza  

Health Marketing Quarterly, Vol. 22, Iss. 4, 2006-02 ,pp. : 45-71

Haworth Press

Access to resources Recommend Favorite