A Review of Data Mining Techniques as they Apply to Marketing: Generating Strategic Information to Develop Market Segments

Author： Samli A.C.   Pohlen T.L.   Bozovic N.  

Publisher： Westburn Publishers Ltd

ISSN： 1469-347X

Source： The Marketing Review, Vol.3, Iss.2, 2002-12, pp. : 211-227

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