Playing the infinite game: marketing in the post-industrial economy

By Collins Nathalie   Murphy Jamie  

Journal of Customer Behaviour, Vol. 9, Iss. 4, 2010-12 ,pp. : 345-355

Westburn Publishers Ltd

Access to resources Recommend Favorite

Business-to-business marketing as a key factor for increasing service revenue in China

By Gebauer Heiko   Wang Chunzhi   Beckenbauer Bernold   Krempl Regine  

The Journal of Business and Industrial Marketing, Vol. 22, Iss. 2, 2007-03 ,pp. : 126-137

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Convergence between Project Marketing and Project Management: Time as a Structuring Factor

By Cova1 B.   Salle R.  

Journal of Customer Behaviour, Vol. 1, Iss. 3, 2002-09 ,pp. : 415-432

Westburn Publishers Ltd

Access to resources Recommend Favorite

Playing the part

By Hogg Gillian   Doolan Denis  

European Journal of Marketing, Vol. 33, Iss. 5-6, 1999-05 ,pp. : 597-611

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Multivariate Jungle — The Academic's Playground but the Manager's Minefield An Introduction to the Special Edition

By Hooley G. H.  

European Journal of Marketing, Vol. 14, Iss. 7, 1993-12 ,pp. : 379-386

Emerald Group Publishing Ltd

Access to resources Recommend Favorite