“Developing a taxonomy of usability user types”- a managerial approach to applying new user research methods for R&D in the telecommunications industry

Author: Dörflinger Tim   Henke Katja   Buchwald Markus  

Publisher: Westburn Publishers Ltd

ISSN: 1469-347X

Source: The Marketing Review, Vol.8, Iss.4, 2008-12, pp. : 343-357

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Abstract