Corporate social responsibility: impacts on strategic marketing and customer value

Author: Piercy Nigel F.   Lane Nikala  

Publisher: Westburn Publishers Ltd

ISSN: 1469-347X

Source: The Marketing Review, Vol.9, Iss.4, 2009-11, pp. : 335-360

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract