Market Orientation at Industry and Value Chain Levels: Concepts, Determinants and Consequences

Author: Grunert K.G.   Fruensgaard Jeppesen L.   Risom K.   Sonne A-M.   Hansen K.   Trondsen T.  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.1, Iss.2, 2002-06, pp. : 167-194

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Abstract