Author: Lettl Christopher
Publisher: Westburn Publishers Ltd
ISSN: 1475-3928
Source: Journal of Customer Behaviour, Vol.4, Iss.2, 2005-07, pp. : 277-297
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Radical Innovation in the Mature Company
European Journal of Marketing, Vol. 19, Iss. 4, 1993-12 ,pp. :