The delicate power balance in advertising agency-client relationships: partnership or battleground? The case of the Greek advertising market

Author： Zolkiewski Judy Burton Jamie Stratoudaki Stella

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.7, Iss.4, 2008-12, pp. : 315-332

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Advertising Agency/Client Relationships in an Advanced Developing Country

By Kaynak Erdener Kucukemiroglu Orsay Odabasi Yavuz

European Journal of Marketing, Vol. 28, Iss. 1, 1994-01 ,pp. : 35-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Developing an account-management lifecycle for advertising agency-client relationships

By Waller David S.

Marketing Intelligence & Planning, Vol. 22, Iss. 1, 2004-01 ,pp. : 95-112

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Formalisation in advertising client-agency relationships

By Marrian Jacqueline

European Journal of Marketing, Vol. 1, Iss. 1, 1967-06 ,pp. : 2-9

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Advertising Agency-client Attitudes Towards Ethical Issues in Political Advertising

By Waller D.S.

Journal of Business Ethics, Vol. 36, Iss. 4, 2002-04 ,pp. : 347-354

Springer Publishing Company

Access to resources Recommend Favorite

Advertising client-agency relationships: The decision‐making structure of clients

By West Douglas C Paliwoda Stanley J

European Journal of Marketing, Vol. 30, Iss. 8, 1996-08 ,pp. : 22-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite