A comparative study of hybrid machine learning techniques for customer lifetime value prediction

Author： Tsai Chih-Fong   Hu Ya-Han   Hung Chia-Sheng   Hsu Yu-Feng  

Publisher： Emerald Group Publishing Ltd

ISSN： 0368-492X

Source： Kybernetes: The International Journal of Systems & Cybernetics, Vol.42, Iss.3, 2013-03, pp. : 357-370

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