Psychological pricing in mergers & acquisitions using prospect theory

Author: Agarwal Nipun   Zeephongsekul Panlop  

Publisher: Emerald Group Publishing Ltd

ISSN: 1086-7376

Source: Studies in Economics and Finance, Vol.30, Iss.1, 2013-03, pp. : 22-30

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract