The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty

Author: Erdogmus Irem   Büdeyri-Turan Isil  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.16, Iss.4, 2012-09, pp. : 399-417

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Abstract