Measuring and Positioning Nation Brands: A Comparative Brand Personality Approach

Author： Rojas-Méndez José I   Papadopoulos Nicolas   Murphy Steven A  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1889

Source： Corporate Reputation Review, Vol.16, Iss.1, 2013-01, pp. : 48-65

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