Author： Pandey I.M.
Publisher： Inderscience Publishers
ISSN： 1549-9324
Source： J. for International Business and Entrepreneurship Development, Vol.6, Iss.1, 2012-02, pp. : 83-99
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Abstract
This study, employing phenomenological methodology, focused on the perspectives of Thai individuals on their savings behaviour. The findings suggested that the thoughts of individuals on their willingness to save are primarily guided by age, marital status and financial dependents, apart from other considerations. Five themes that appeared to dominate individuals' willingness to save were inescapable reality of aging, self-care and family concern, uncertainty of future, need for security and accessibility, and desire for higher living standard and social status. At the cognitive level, these themes represent three theoretical elements of fear, love and desire as the determinants of individuals' willingness for savings.
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