CRM performance measurement: the case of CTM

Author: Jafari Behzad  

Publisher: Inderscience Publishers

ISSN: 1741-1025

Source: International Journal of Electronic Marketing and Retailing, Vol.5, Iss.1, 2012-07, pp. : 1-18

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract