Culture and behavioural intent to adopt mobile commerce among the Y Generation: comparative analyses between Kazakhstan, Morocco and Singapore

Author： Chung Kim-Choy   Holdsworth David K.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1747-3616

Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.13, Iss.3, 2012-08, pp. : 224-241

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