Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

Author： Nejati Mehran Moghaddam Parnia Parakhodi

Publisher： Emerald Group Publishing Ltd

ISSN： 1747-3616

Source： Young Consumers: Insight and Ideas for Responsible Marketers, Vol.13, Iss.4, 2012-11, pp. : 337-344

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