Author： Lin Fu-Mei
Publisher： Inderscience Publishers
ISSN： 1752-1270
Source： International Journal of Chinese Culture and Management, Vol.2, Iss.3, 2009-11, pp. : 221-234
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Corporate branding in the new economy
By Leitch Shirley Richardson Neil
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :
Access to resources
Recommend
Branding Strategies of Born Globals
Journal of International Entrepreneurship, Vol. 3, Iss. 3, 2005-09 ,pp. :
Building value-based branding strategies
By Doyle Peter
Journal of Strategic Marketing, Vol. 9, Iss. 4, 2001-12 ,pp. :