From traditional to Islamic marketing strategies: Conceptual issues and implications for an exploratory study in Lebanon

Author： Tournois Laurent Aoun Isabelle

Publisher： Emerald Group Publishing Ltd

ISSN： 1753-7983

Source： Education, Business and Society: Contemporary Middle Eastern Issues, Vol.5, Iss.2, 2012-07, pp. : 134-140

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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