Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos

Author： Nuijten Koos C.M.   Regt Anouk De   Calvi Licia   Peeters Allerd L.  

Publisher： Inderscience Publishers

ISSN： 1754-8853

Source： International Journal of Arts and Technology, Vol.6, Iss.1, 2013-12, pp. : 5-21

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