Author： Olson David L.
Publisher： Springer Publishing Company
ISSN： 1862-8516
Source： Service Business, Vol.1, Iss.3, 2007-09, pp. : 181-193
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Abstract
Data mining applies traditional statistical tools as well as artificial intelligence algorithms to the analysis of large datasets. Data mining has proven very effective in many fields, including business. This paper reviews applications of data mining relevant to the service industry, and demonstrates primary business functions and data mining methods. Typical industry data mining process is described, analytic tools are reviewed, and major software tools noted.
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