From theme park to resort: customer information management at Port Aventura

Author: Hervás Mariano A   Rodon Joan   Planell Marc   Sala Xavier  

Publisher: Palgrave Macmillan Ltd

ISSN: 2043-8869

Source: Journal of Information Technology Teaching Cases, Vol.1, Iss.2, 2011-09, pp. : 71-78

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Abstract