When `fit' leads to fit, and when `fit' leads to fat: How message framing and intrinsic vs . extrinsic exercise outcomes interact in promoting physical activity

Author: Gallagher Kristel M.   Updegraff John A.  

Publisher: Routledge Ltd

ISSN: 0887-0446

Source: Psychology and Health, Vol.26, Iss.7, 2011-07, pp. : 819-834

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Abstract