Exit Left Center Stage? The Future of Functional Marketing

Author: Chandarana D.I.   Unverferth J.A.   Glassman D.A.   Riddick L.A.   Mac Hulbert J.   Pitt L.  

Publisher: Elsevier

ISSN: 0263-2373

Source: European Management Journal, Vol.14, Iss.1, 1996-02, pp. : 47-60

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Abstract