A Bayesian approach to the spatial representation of market structure from consumer choice data

Author: DeSarbo W.S.   Kim Y.   Wedel M.   Fong D.K.H.  

Publisher: Elsevier

ISSN: 0377-2217

Source: European Journal of Operational Research, Vol.111, Iss.2, 1998-12, pp. : 285-305

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Abstract