Author: Runyan Desmond Hennink-Kaminski Heidi Zolotor Adam Barr Ronald Murphy Robert Barr Marilyn Sullivan Kelly Dougall Elizabeth Nocera Maryalice
Publisher: Routledge Ltd
ISSN: 1524-5004
Source: Social Marketing Quarterly, Vol.15, Iss.4, 2009-12, pp. : 2-24
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