From the mirage of standardization to multichannel communication: The case of tourism in the global village

Author: Devillard Jo雔le   Bouzon Arlette  

Publisher: Maney Publishing

ISSN: 2040-056X

Source: Journal of Organisational Transformation & Social Change, Vol.9, Iss.3, 2012-11, pp. : 261-270

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Abstract