Period of time: 2007年1-2期
Publisher: Haworth Press
Founded in: 1986
Total resources: 9
ISSN: 1049-5142
Subject: F0 Economics
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Nonprofit & Public Sector Marketing,volume 15,issue 1-2
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A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions
By Gupta Shruti,Pirsch Julie in (2006)
Journal of Nonprofit & Public Sector Marketing,volume 15,issue 1-2 , Vol. 15, Iss. 1-2, 2006-06 , pp.Predicting the Lifetime Durations of Donors of Charities
Journal of Nonprofit & Public Sector Marketing,volume 15,issue 1-2 , Vol. 15, Iss. 1-2, 2006-06 , pp.Image Repair: Research, Consensus, and Strategies: A Study of the University College of Cape Breton
By Brown Keith G.,Geddes Ruthanne in (2006)
Journal of Nonprofit & Public Sector Marketing,volume 15,issue 1-2 , Vol. 15, Iss. 1-2, 2006-06 , pp.Antecedents and Consequences of Social issue Advertising Believability
By O'Cass Aron,Griffin Deborah in (2006)
Journal of Nonprofit & Public Sector Marketing,volume 15,issue 1-2 , Vol. 15, Iss. 1-2, 2006-06 , pp.Trust in the Board: A Strategic Imperative in Times of Uncertainty
By Brown William A.,Pritchard Mark in (2006)
Journal of Nonprofit & Public Sector Marketing,volume 15,issue 1-2 , Vol. 15, Iss. 1-2, 2006-06 , pp.Normative Influences in Donation Decisions
Journal of Nonprofit & Public Sector Marketing,volume 15,issue 1-2 , Vol. 15, Iss. 1-2, 2006-06 , pp.Developing Relationship Marketing in the Voluntary Sector
By Bussell Helen,Forbes Deborah in (2006)
Journal of Nonprofit & Public Sector Marketing,volume 15,issue 1-2 , Vol. 15, Iss. 1-2, 2006-06 , pp.