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Period of time: 2007年1-2期
Publisher: Haworth Press
Founded in: 1991
Total resources: 8
ISSN: 1049-6491
Subject: F0 Economics
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Promotion Management,volume 10,issue 1-2
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By Galician Mary Lou in (2004)
Journal of Promotion Management,volume 10,issue 1-2 , Vol. 10, Iss. 1-2, 2004-04 , pp.![](/images/ico/ico5.png)
Insinuating the Product into the Message: An Historical Context for Product Placement
By Turner Kathleen J. in (2004)
Journal of Promotion Management,volume 10,issue 1-2 , Vol. 10, Iss. 1-2, 2004-04 , pp.![](/images/ico/ico5.png)
By Galician Mary Lou,Bourdeau Peter G. in (2004)
Journal of Promotion Management,volume 10,issue 1-2 , Vol. 10, Iss. 1-2, 2004-04 , pp.![](/images/ico/ico5.png)
Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy
By Kretchmer Susan B. in (2004)
Journal of Promotion Management,volume 10,issue 1-2 , Vol. 10, Iss. 1-2, 2004-04 , pp.![](/images/ico/ico5.png)
Merchandising in the Major Motion Picture Industry: Creating Brand Synergy and Revenue Streams
By Lubbers Charles A.,Adams William J. in (2004)
Journal of Promotion Management,volume 10,issue 1-2 , Vol. 10, Iss. 1-2, 2004-04 , pp.![](/images/ico/ico5.png)
The Extensions of Synergy: Product Placement Through Theming and Environmental Simulacra
Journal of Promotion Management,volume 10,issue 1-2 , Vol. 10, Iss. 1-2, 2004-04 , pp.![](/images/ico/ico5.png)
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On the Ethics of Product Placement in Media Entertainment
By Wenner Lawrence A. in (2004)
Journal of Promotion Management,volume 10,issue 1-2 , Vol. 10, Iss. 1-2, 2004-04 , pp.![](/images/ico/ico5.png)
The Role and Ethics of Community Building for Consumer Products and Services
By Kruckeberg Dean,Starck Kenneth in (2004)
Journal of Promotion Management,volume 10,issue 1-2 , Vol. 10, Iss. 1-2, 2004-04 , pp.