Period of time: 2007年1期
Publisher: Haworth Press
Founded in: 1991
Total resources: 8
ISSN: 1049-6491
Subject: F0 Economics
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Promotion Management,volume 11,issue 1
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By Nelson Richard A. in (2006)
Journal of Promotion Management,volume 11,issue 1 , Vol. 11, Iss. 1, 2006-03 , pp.Investigative Approaches to the Study of Advertising
By Spickett-Jones J. G.,Kitchen Philip J.,Barnes Bradley R. in (2006)
Journal of Promotion Management,volume 11,issue 1 , Vol. 11, Iss. 1, 2006-03 , pp.A Project Management Approach to Increasing Agency Margins
By Spoede Budd Charlene,Cooper Marjorie in (2006)
Journal of Promotion Management,volume 11,issue 1 , Vol. 11, Iss. 1, 2006-03 , pp.Reducing Disconnects in the Design Agency-Client Relationship Is Process Management the Solution?
By Koch Harold L.,Liechty Christopher in (2006)
Journal of Promotion Management,volume 11,issue 1 , Vol. 11, Iss. 1, 2006-03 , pp.Are Restaurant Franchisees Getting a Positive Return on Their Advertising Fees?
Journal of Promotion Management,volume 11,issue 1 , Vol. 11, Iss. 1, 2006-03 , pp.An Analysis of Senior U.S. Advertising Executives' Perceptions of Internet Communication Benefits
By Patwardhan Padmini,Patwardhan Hemant in (2006)
Journal of Promotion Management,volume 11,issue 1 , Vol. 11, Iss. 1, 2006-03 , pp.Integrated Marketing Communications and Market Planning Their Implications to Brand Equity Building
By Anantachart Saravudh in (2006)
Journal of Promotion Management,volume 11,issue 1 , Vol. 11, Iss. 1, 2006-03 , pp.Probing Integrated Marketing Communications (IMC) in Turkey
By Ebren Figen,Kitchen Philip J.,Aksoy Safak,Kaynak Erdener in (2006)
Journal of Promotion Management,volume 11,issue 1 , Vol. 11, Iss. 1, 2006-03 , pp.