Period of time: 2007年2期
Publisher: Haworth Press
Founded in: 1991
Total resources: 8
ISSN: 1049-6491
Subject: F0 Economics
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Promotion Management,volume 12,issue 2
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By Nelson Richard A. in (2006)
Journal of Promotion Management,volume 12,issue 2 , Vol. 12, Iss. 2, 2006-06 , pp.The Impact of Promotions on the Convergence in Preference Elicitation Methods
Journal of Promotion Management,volume 12,issue 2 , Vol. 12, Iss. 2, 2006-06 , pp.Sales Promotion as Nontraditional Revenue A Comparison of Television and Radio
Journal of Promotion Management,volume 12,issue 2 , Vol. 12, Iss. 2, 2006-06 , pp.The Effect of Media Involvement on Print Advertising Effectiveness
By Tipps Steven W,Berger Paul D,Weinberg Bruce D. in (2006)
Journal of Promotion Management,volume 12,issue 2 , Vol. 12, Iss. 2, 2006-06 , pp.The Effect of Social Identity Cues Under Incidental Ad Exposure Conditions
By Maldonado Rachel,Muehling Darrel D. in (2006)
Journal of Promotion Management,volume 12,issue 2 , Vol. 12, Iss. 2, 2006-06 , pp.Developing Perspectives Into Across-Class Associational Advertising
By Auken Stuart V.,Adams Arthur J. in (2006)
Journal of Promotion Management,volume 12,issue 2 , Vol. 12, Iss. 2, 2006-06 , pp.By Stanton John L.,Herbst Kenneth C. in (2006)
Journal of Promotion Management,volume 12,issue 2 , Vol. 12, Iss. 2, 2006-06 , pp.