PSYCHOLOGY & MARKETING,volume 32,issue 4  (04-2015)

Period of time： 2015年4期

Publisher： John Wiley & Sons Inc

Founded in： 1984

Total resources： 40

ISSN： 0742-6046

Subject： F Economic

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PSYCHOLOGY & MARKETING,volume 32,issue 4

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Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective

PSYCHOLOGY & MARKETING,volume 32,issue 4 , Vol. 32, Iss. 4, 2015-04 , pp. 373-391

John Wiley & Sons Inc

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The Effect of Overconfidence and Underconfidence on Consumer Value

PSYCHOLOGY & MARKETING,volume 32,issue 4 , Vol. 32, Iss. 4, 2015-04 , pp. 392-407

John Wiley & Sons Inc

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Who Buys Oddly Shaped Food and Why? Impacts of Food Shape Abnormality and Organic Labeling on Purchase Intentions

PSYCHOLOGY & MARKETING,volume 32,issue 4 , Vol. 32, Iss. 4, 2015-04 , pp. 408-421

John Wiley & Sons Inc

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Beyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation

PSYCHOLOGY & MARKETING,volume 32,issue 4 , Vol. 32, Iss. 4, 2015-04 , pp. 422-437

John Wiley & Sons Inc

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Examining the Third‐Person Effect of Baseline Omission in Numerical Comparison: The Role of Consumer Persuasion Knowledge

PSYCHOLOGY & MARKETING,volume 32,issue 4 , Vol. 32, Iss. 4, 2015-04 , pp. 438-449

John Wiley & Sons Inc

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How Do You Know That? The Epistemology of Consumer Health Decision Making under Conditions of Risk–Benefit Conflict

PSYCHOLOGY & MARKETING,volume 32,issue 4 , Vol. 32, Iss. 4, 2015-04 , pp. 450-466

John Wiley & Sons Inc

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Understanding Luxury Disposition

PSYCHOLOGY & MARKETING,volume 32,issue 4 , Vol. 32, Iss. 4, 2015-04 , pp. 467-480

John Wiley & Sons Inc

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