PSYCHOLOGY & MARKETING,volume 32,issue 8  (08-2015)

Period of time： 2015年8期

Publisher： John Wiley & Sons Inc

Founded in： 1984

Total resources： 40

E-ISSN： 1520-6793|32|8

ISSN： 0742-6046

Subject： F Economic

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PSYCHOLOGY & MARKETING,volume 32,issue 8

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Targeting Consumers Who Care about Future Generations

PSYCHOLOGY & MARKETING,volume 32,issue 8 , Vol. 32, Iss. 8, 2015-08 , pp. 783-794

John Wiley & Sons Inc

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Age‐Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs

PSYCHOLOGY & MARKETING,volume 32,issue 8 , Vol. 32, Iss. 8, 2015-08 , pp. 795-807

John Wiley & Sons Inc

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On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

PSYCHOLOGY & MARKETING,volume 32,issue 8 , Vol. 32, Iss. 8, 2015-08 , pp. 808-820

John Wiley & Sons Inc

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Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar

PSYCHOLOGY & MARKETING,volume 32,issue 8 , Vol. 32, Iss. 8, 2015-08 , pp. 821-841

John Wiley & Sons Inc

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Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

PSYCHOLOGY & MARKETING,volume 32,issue 8 , Vol. 32, Iss. 8, 2015-08 , pp. 842-859

John Wiley & Sons Inc

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Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust

PSYCHOLOGY & MARKETING,volume 32,issue 8 , Vol. 32, Iss. 8, 2015-08 , pp. 860-873

John Wiley & Sons Inc

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Toward Understanding Persuasion Expressions: The Activation of Attitudes

PSYCHOLOGY & MARKETING,volume 32,issue 8 , Vol. 32, Iss. 8, 2015-08 , pp. 874-890

John Wiley & Sons Inc

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Nanomarketing: A new frontier for neuromarketing

PSYCHOLOGY & MARKETING,volume 32,issue 8 , Vol. 32, Iss. 8, 2015-08 , pp. 891-891

John Wiley & Sons Inc

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Special Issue: Technological Impacts on Market Attitudes and Behaviors

PSYCHOLOGY & MARKETING,volume 32,issue 8 , Vol. 32, Iss. 8, 2015-08 , pp. 892-892

John Wiley & Sons Inc

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Total 9 item(s)