Journal of Digital & Social Media Marketing,volume 1,issue 2  (01-2013)

Period of time： 2013年2期

Publisher：

Founded in： 2013

Total resources： 71

ISSN： 2050-0076

Subject： TP Automation Technology , Computer Technology

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Journal of Digital & Social Media Marketing,volume 1,issue 2

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Editorial

By Daryn Moody in (2013)

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 116-116

Henry Stewart Publications

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Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 117-127

Henry Stewart Publications

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The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany

By Sonja Briffett, Steffen Ruebke in (2013)

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 128-135

Henry Stewart Publications

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Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort

By Andressa Chapman in (2013)

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 136-143

Henry Stewart Publications

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Implementing a social media policy in a traditional media company: Case study of TC Transcontinental

By Jean-Francois Denault, Hervé Jodoin in (2013)

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 144-151

Henry Stewart Publications

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Long live the relationship

By Shelley Greene in (2013)

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 152-156

Henry Stewart Publications

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Cut through the fog: How to act on website data

By Brian Alpert in (2013)

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 157-171

Henry Stewart Publications

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Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach)

By Ryan Goodenough in (2013)

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 172-181

Henry Stewart Publications

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Corporate blogging and virtual communities

By Bradley Jobling in (2013)

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 182-191

Henry Stewart Publications

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Integrating social media with mobile, online and other marketing channels

By Andrew Pearson in (2013)

Journal of Digital & Social Media Marketing,volume 1,issue 2 , Vol. 1, Iss. 2, 2013-01 , pp. 192-200

Henry Stewart Publications

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