Period of time: 2015年1期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 117
ISSN: 0265-1335
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
International Marketing Review,volume 18,issue 1
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The antecedents and consequences of integrated global marketing
By Sheth Jagdish N,Parvatiyar Atul in (2001)
International Marketing Review,volume 18,issue 1 , Vol. 18, Iss. 1, 2001-03 , pp.The role of national culture in international marketing research
By Steenkamp Jan-Benedict E M in (2001)
International Marketing Review,volume 18,issue 1 , Vol. 18, Iss. 1, 2001-03 , pp.An integrative framework for cross-cultural consumer behavior
By Luna David,Gupta Susan Forquer in (2001)
International Marketing Review,volume 18,issue 1 , Vol. 18, Iss. 1, 2001-03 , pp.The important role of meta-analysis in international research in marketing
By Farley John U,Lehmann Donald R in (2001)
International Marketing Review,volume 18,issue 1 , Vol. 18, Iss. 1, 2001-03 , pp.Conducting international marketing research in the twenty-first century
By Craig C Samuel,Douglas Susan P in (2001)
International Marketing Review,volume 18,issue 1 , Vol. 18, Iss. 1, 2001-03 , pp.Measurement and tracking of brand equity in the global marketplace - The PepsiCo experience
By Kish Paulette,Riskey Dwight R,Kerin Roger A in (2001)
International Marketing Review,volume 18,issue 1 , Vol. 18, Iss. 1, 2001-03 , pp.