Period of time: 2015年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 117
ISSN: 0265-1335
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
International Marketing Review,volume 28,issue 2
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International market selection and segmentation: perspectives and challenges
By Papadopoulos Nicolas,Martín Oscar Martín in (2011)
International Marketing Review,volume 28,issue 2 , Vol. 28, Iss. 2, 2011-04 , pp.The role of context in assessing international marketing opportunities
By Douglas Susan P.,Craig C. Samuel in (2011)
International Marketing Review,volume 28,issue 2 , Vol. 28, Iss. 2, 2011-04 , pp.A hybrid model for export market opportunity analysis
By Sheng Shirley Ye,Mullen Michael R. in (2011)
International Marketing Review,volume 28,issue 2 , Vol. 28, Iss. 2, 2011-04 , pp.A gravitational model of international retail market selection
By Alexander Nicholas,Rhodes Mark,Myers Hayley in (2011)
International Marketing Review,volume 28,issue 2 , Vol. 28, Iss. 2, 2011-04 , pp.The PD scale: a measure of psychic distance and its impact on international marketing strategy
By Sousa Carlos M.P.,Lages Luis Filipe in (2011)
International Marketing Review,volume 28,issue 2 , Vol. 28, Iss. 2, 2011-04 , pp.