Period of time： 2015年11-12期
Publisher： Emerald Group Publishing Ltd
Founded in： 1967
Total resources： 331
ISSN： 0309-0566
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
European Journal of Marketing,volume 44,issue 11-12
Menu
Differentiating high involved product by trivial attributes for product line extension strategy
European Journal of Marketing,volume 44,issue 11-12 , Vol. 44, Iss. 11-12, 2010-11 , pp.
Access to resources
Recommend
By Chatzipanagiotou Kalliopi C.,Coritos Christos D. in (2010)
European Journal of Marketing,volume 44,issue 11-12 , Vol. 44, Iss. 11-12, 2010-11 , pp.Organisational learning and value creation in business markets
By Sánchez José Ángel López,Vijande María Leticia Santos,Gutiérrez Juan Antonio Trespalacios in (2010)
European Journal of Marketing,volume 44,issue 11-12 , Vol. 44, Iss. 11-12, 2010-11 , pp.Internal-market orientation: a misconceived aspect of marketing theory
By Gounaris Spiros,Vassilikopoulou Aikaterini,Chatzipanagiotou Kalliopi C. in (2010)
European Journal of Marketing,volume 44,issue 11-12 , Vol. 44, Iss. 11-12, 2010-11 , pp.By Antioco Michael,Kleijnen Mirella in (2010)
European Journal of Marketing,volume 44,issue 11-12 , Vol. 44, Iss. 11-12, 2010-11 , pp.Internationalization and innovation in a network relationship context
By Chetty Sylvie K.,Stangl Loren M. in (2010)
European Journal of Marketing,volume 44,issue 11-12 , Vol. 44, Iss. 11-12, 2010-11 , pp.By Mowen John C.,Fang Xiang,Scott Kristin in (2010)
European Journal of Marketing,volume 44,issue 11-12 , Vol. 44, Iss. 11-12, 2010-11 , pp.Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
By Fuchs Christoph,Diamantopoulos Adamantios in (2010)
European Journal of Marketing,volume 44,issue 11-12 , Vol. 44, Iss. 11-12, 2010-11 , pp.Consumer responses to ecolabels
By Thøgersen John,Haugaard Pernille,Olesen Anja in (2010)
European Journal of Marketing,volume 44,issue 11-12 , Vol. 44, Iss. 11-12, 2010-11 , pp.
Previous
Next