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Period of time: 2014年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 123
ISSN: 0736-3761
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Consumer Marketing,volume 12,issue 4
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The relationship of reputation and credibility to brand success
By Herbig Paul,Milewicz John in (1995)
Journal of Consumer Marketing,volume 12,issue 4 , Vol. 12, Iss. 4, 1995-04 , pp.![](/images/ico/ico5.png)
Measuring customer-based brand equity
By Lassar Walfried,Mittal Banwari,Sharma Arun in (1995)
Journal of Consumer Marketing,volume 12,issue 4 , Vol. 12, Iss. 4, 1995-04 , pp.![](/images/ico/ico5.png)
The future of consumer branding as seen from the picture today
By Boze Betsy V,Patton Charles R in (1995)
Journal of Consumer Marketing,volume 12,issue 4 , Vol. 12, Iss. 4, 1995-04 , pp.![](/images/ico/ico5.png)
Brand name strategies in the service sector
By Turley L W,Moore Patrick A in (1995)
Journal of Consumer Marketing,volume 12,issue 4 , Vol. 12, Iss. 4, 1995-04 , pp.![](/images/ico/ico5.png)
Understanding brand equity for successful brand extension
By Pitta Dennis A,Katsanis Lea Prevel in (1995)
Journal of Consumer Marketing,volume 12,issue 4 , Vol. 12, Iss. 4, 1995-04 , pp.![](/images/ico/ico5.png)
A vision for the year 2000: brand asset management
Journal of Consumer Marketing,volume 12,issue 4 , Vol. 12, Iss. 4, 1995-04 , pp.