Journal of Consumer Marketing,volume 24,issue 7  (11-2014)

Period of time: 2014年7期

Publisher: Emerald Group Publishing Ltd

Founded in: 1983

Total resources: 123

ISSN: 0736-3761

Subject: F7 Trade Economy

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Journal of Consumer Marketing,volume 24,issue 7

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The elderly's internet usage: an updated look

By Reisenwitz Tim,Iyer Rajesh,Kuhlmeier David B.,Eastman Jacqueline K. in (2007)

Journal of Consumer Marketing,volume 24,issue 7 , Vol. 24, Iss. 7, 2007-11 , pp. 406-418

Emerald Group Publishing Ltd

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Innovation resistance among mature consumers

By Laukkanen Tommi,Sinkkonen Suvi,Kivijärvi Marke,Laukkanen Pekka in (2007)

Journal of Consumer Marketing,volume 24,issue 7 , Vol. 24, Iss. 7, 2007-11 , pp. 419-427

Emerald Group Publishing Ltd

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