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Period of time: 2014年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 123
ISSN: 0736-3761
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Consumer Marketing,volume 30,issue 2
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Consumer social responses to CSR initiatives versus corporate abilities
By Feldman Percy Marquina,Vasquez-Parraga Arturo Z. in (2013)
Journal of Consumer Marketing,volume 30,issue 2 , Vol. 30, Iss. 2, 2013-03 , pp.![](/images/ico/ico5.png)
Conceptualizing consumers' experiences of product-harm crises
By Haas-Kotzegger Ursula,Schlegelmilch Bodo B. in (2013)
Journal of Consumer Marketing,volume 30,issue 2 , Vol. 30, Iss. 2, 2013-03 , pp.![](/images/ico/ico5.png)
Community identification increases consumer-to-consumer helping, but not always
By Johnson Zachary,Massiah Carolyn,Allan Jeffrey in (2013)
Journal of Consumer Marketing,volume 30,issue 2 , Vol. 30, Iss. 2, 2013-03 , pp.![](/images/ico/ico5.png)
Donors' experience of sustained charitable giving: a phenomenological study
By Prendergast Gerard P.,Maggie Chan Hak Wai in (2013)
Journal of Consumer Marketing,volume 30,issue 2 , Vol. 30, Iss. 2, 2013-03 , pp.![](/images/ico/ico5.png)
Unbranding: threat to brands, opportunity for generics and store brands
By Mayer Peter,Vambery Robert G. in (2013)
Journal of Consumer Marketing,volume 30,issue 2 , Vol. 30, Iss. 2, 2013-03 , pp.