The International Journal of Bank Marketing,volume 32,issue 4  (05-2014)

Period of time： 2014年4期

Publisher： Emerald Group Publishing Ltd

Founded in： 1983

Total resources： 140

ISSN： 0265-2323

Subject： F7 Trade Economy

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The International Journal of Bank Marketing,volume 32,issue 4

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How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and corporate customer relationships

By Dahlstrom Robert,Nygaard Arne,Kimasheva Maria,Ulvnes Arne M. in (2014)

The International Journal of Bank Marketing,volume 32,issue 4 , Vol. 32, Iss. 4, 2014-05 , pp. 268-278

Emerald Group Publishing Ltd

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Searching for new saving behavior theories: How relationships between banks' customers and advisors affect household saving

By Eriksson Kent,Hermansson Cecilia in (2014)

The International Journal of Bank Marketing,volume 32,issue 4 , Vol. 32, Iss. 4, 2014-05 , pp. 279-299

Emerald Group Publishing Ltd

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Building brand equity in retail banks: the case of Trinidad and Tobago

By Rambocas Meena,Kirpalani Vishnu M.,Simms Errol in (2014)

The International Journal of Bank Marketing,volume 32,issue 4 , Vol. 32, Iss. 4, 2014-05 , pp. 300-320

Emerald Group Publishing Ltd

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Drivers of customers' switching behaviour in Indian banking industry

By Vyas Vishal,Raitani Sonika in (2014)

The International Journal of Bank Marketing,volume 32,issue 4 , Vol. 32, Iss. 4, 2014-05 , pp. 321-342

Emerald Group Publishing Ltd

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Total 4 item(s)