Period of time: 2015年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1987
Total resources: 139
ISSN: 0887-6045
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Services Marketing,volume 25,issue 4
Menu
The implications of company-sponsored messages disguised as word-of-mouth
By Magnini Vincent P. in (2011)
Journal of Services Marketing,volume 25,issue 4 , Vol. 25, Iss. 4, 2011-07 , pp.The effect of inconsistent word-of-mouth during the service encounter
Journal of Services Marketing,volume 25,issue 4 , Vol. 25, Iss. 4, 2011-07 , pp.Exploring the consequences of brand credibility in services
By Baek Tae Hyun,King Karen Whitehill in (2011)
Journal of Services Marketing,volume 25,issue 4 , Vol. 25, Iss. 4, 2011-07 , pp.Do relationship benefits and maintenance drive commitment and loyalty?
By Dagger Tracey S.,David Meredith E.,Ng Sandy in (2011)
Journal of Services Marketing,volume 25,issue 4 , Vol. 25, Iss. 4, 2011-07 , pp.Inward internationalization of consumer services: lessons from Australian firms
By Bianchi Constanza in (2011)
Journal of Services Marketing,volume 25,issue 4 , Vol. 25, Iss. 4, 2011-07 , pp.By Dimitriadis Sergios in (2011)
Journal of Services Marketing,volume 25,issue 4 , Vol. 25, Iss. 4, 2011-07 , pp.