Period of time: 2014年6期
Publisher: Emerald Group Publishing Ltd
Founded in: 1987
Total resources: 119
ISSN: 0955-534X
Subject: F Economic
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
European Business Review,volume 19,issue 6
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Wroe Alderson: father of modern marketing
By Shaw Eric H.,Lazer William,III Stephen F. Pirog in (2007)
European Business Review,volume 19,issue 6 , Vol. 19, Iss. 6, 2007-10 , pp.The Wroe river: the canyon carved by Alderson
European Business Review,volume 19,issue 6 , Vol. 19, Iss. 6, 2007-10 , pp.Placing Wroe Alderson's contributions to buyer behavior in historical perspective
By Tamilia Robert D. in (2007)
European Business Review,volume 19,issue 6 , Vol. 19, Iss. 6, 2007-10 , pp.An Aldersonian explanation of twenty-first century "mass customization"
European Business Review,volume 19,issue 6 , Vol. 19, Iss. 6, 2007-10 , pp.Economizing in differentiated distribution networks: a transvection approach
European Business Review,volume 19,issue 6 , Vol. 19, Iss. 6, 2007-10 , pp.A comment on Alderson's intellectual legacy
European Business Review,volume 19,issue 6 , Vol. 19, Iss. 6, 2007-10 , pp.