Period of time: 2014年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1990
Total resources: 214
ISSN: 0959-0552
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
International Journal of Retail & Distribution Management,volume 37,issue 4
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Sports celebrity endorsements in retail products advertising
By Lear Karen E.,Runyan Rodney C.,Whitaker William H. in (2009)
International Journal of Retail & Distribution Management,volume 37,issue 4 , Vol. 37, Iss. 4, 2009-03 , pp.The effects of negative information transference in the celebrity endorsement relationship
By White Darin W.,Goddard Lucretia,Wilbur Nick in (2009)
International Journal of Retail & Distribution Management,volume 37,issue 4 , Vol. 37, Iss. 4, 2009-03 , pp.A comparison of four strategies to promote fair trade products
By Chen Shih-Mei,Huddleston Patricia in (2009)
International Journal of Retail & Distribution Management,volume 37,issue 4 , Vol. 37, Iss. 4, 2009-03 , pp.Defining brand values through sponsorship
By Alexander Nicholas in (2009)
International Journal of Retail & Distribution Management,volume 37,issue 4 , Vol. 37, Iss. 4, 2009-03 , pp.Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions
By Tsiotsou Rodoula,Alexandris Konstantinos in (2009)
International Journal of Retail & Distribution Management,volume 37,issue 4 , Vol. 37, Iss. 4, 2009-03 , pp.Consumer-brand relationships in sport: brand personality and identification
By Carlson Brad D.,Donavan D. Todd,Cumiskey Kevin J. in (2009)
International Journal of Retail & Distribution Management,volume 37,issue 4 , Vol. 37, Iss. 4, 2009-03 , pp.