Period of time: 2014年7期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 10,issue 7
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Packaging communication: attentional effects of product imagery
By Underwood Robert L,Klein Noreen M,Burke Raymond R in (2001)
Journal of Product and Brand Management,volume 10,issue 7 , Vol. 10, Iss. 7, 2001-11 , pp.Strategies for eliminating a financial services product
By Harness David R,Marr Norman E in (2001)
Journal of Product and Brand Management,volume 10,issue 7 , Vol. 10, Iss. 7, 2001-11 , pp.By Chen Arthur Cheng-Hsui in (2001)
Journal of Product and Brand Management,volume 10,issue 7 , Vol. 10, Iss. 7, 2001-11 , pp.The role of the brand name in obtaining differential advantages
By Río A Belén del,Vázquez Rodolfo,Iglesias Víctor in (2001)
Journal of Product and Brand Management,volume 10,issue 7 , Vol. 10, Iss. 7, 2001-11 , pp.