Period of time: 2014年3期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 13,issue 3
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Brand-country of origin (COO) knowledge and COO image: investigation in an emerging franchise market
By Paswan Audhesh K,Sharma Dheeraj in (2004)
Journal of Product and Brand Management,volume 13,issue 3 , Vol. 13, Iss. 3, 2004-03 , pp.The relationships among perceived quality, perceived risk and perceived product value
By Snoj Boris,Korda Aleksandra Pisnik,Mumel Damijan in (2004)
Journal of Product and Brand Management,volume 13,issue 3 , Vol. 13, Iss. 3, 2004-03 , pp.Dimensionalising on- and offline brands' composite equity
By Christodoulides George,Chernatony Leslie de in (2004)
Journal of Product and Brand Management,volume 13,issue 3 , Vol. 13, Iss. 3, 2004-03 , pp.Comparing double jeopardy effects at the behavioral and attitudinal levels
By Bandyopadhyay Subir,Gupta Kunal in (2004)
Journal of Product and Brand Management,volume 13,issue 3 , Vol. 13, Iss. 3, 2004-03 , pp.Effect of price on the diffusion of cellular subscriptions in Finland
By Karine Eeva-Mari,Frank Lauri,Laine Kalle in (2004)
Journal of Product and Brand Management,volume 13,issue 3 , Vol. 13, Iss. 3, 2004-03 , pp.Consumers' perception of odd-ending prices with the introduction of the Euro
By Guido Gianluigi,Peluso Alessandro in (2004)
Journal of Product and Brand Management,volume 13,issue 3 , Vol. 13, Iss. 3, 2004-03 , pp.