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Period of time: 2014年1期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 14,issue 1
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Brand trust and brand extension acceptance: the relationship
Journal of Product and Brand Management,volume 14,issue 1 , Vol. 14, Iss. 1, 2005-01 , pp.![](/images/ico/ico5.png)
Universal appeals with local specifications
By Hsieh Ming-Huei,Lindridge Andrew in (2005)
Journal of Product and Brand Management,volume 14,issue 1 , Vol. 14, Iss. 1, 2005-01 , pp.![](/images/ico/ico5.png)
Tactical launch decisions: influence on innovation success/failure
By Garrido-Rubio Ana,Polo-Redondo Yolanda in (2005)
Journal of Product and Brand Management,volume 14,issue 1 , Vol. 14, Iss. 1, 2005-01 , pp.![](/images/ico/ico5.png)
Countering negative country-of-origin with low prices: a conjoint study in Vietnam
By Speece Mark,Nguyen Duc Phung in (2005)
Journal of Product and Brand Management,volume 14,issue 1 , Vol. 14, Iss. 1, 2005-01 , pp.![](/images/ico/ico5.png)
Brand power revisited: measuring brand equity in cyber-space
By Na WoonBong,Marshall Roger in (2005)
Journal of Product and Brand Management,volume 14,issue 1 , Vol. 14, Iss. 1, 2005-01 , pp.![](/images/ico/ico5.png)
Loyalty to price tiers in purchases of bottled wine
By Romaniuk Jenni,Dawes John in (2005)
Journal of Product and Brand Management,volume 14,issue 1 , Vol. 14, Iss. 1, 2005-01 , pp.![](/images/ico/ico5.png)
Dynamics of price sensitivity among mobile service customers
Journal of Product and Brand Management,volume 14,issue 1 , Vol. 14, Iss. 1, 2005-01 , pp.