Period of time: 2014年5期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 15,issue 5
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Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
By Silva Rui Vinhas Da,Alwi Sharifah Faridah Syed in (2006)
Journal of Product and Brand Management,volume 15,issue 5 , Vol. 15, Iss. 5, 2006-08 , pp.Looks matter in developing consumer-brand relationships
By Hayes J. Bryan,Alford Bruce L.,Silver Lawrence,York Rice P. in (2006)
Journal of Product and Brand Management,volume 15,issue 5 , Vol. 15, Iss. 5, 2006-08 , pp.Wowing the millennials: creating brand equity in the wine industry
By Nowak Linda,Thach Liz,Olsen Janeen E. in (2006)
Journal of Product and Brand Management,volume 15,issue 5 , Vol. 15, Iss. 5, 2006-08 , pp.An assessment of professional training for product managers in the pharmaceutical industry
By Katsanis Lea Prevel in (2006)
Journal of Product and Brand Management,volume 15,issue 5 , Vol. 15, Iss. 5, 2006-08 , pp.Heterogeneity of consumer demand: opportunities for pricing of services
By Taher Ahmed,Basha Hanan El in (2006)
Journal of Product and Brand Management,volume 15,issue 5 , Vol. 15, Iss. 5, 2006-08 , pp.Identifying patterns of customer response to price endings
By Wagner Ralf,Beinke Kai-Stefan in (2006)
Journal of Product and Brand Management,volume 15,issue 5 , Vol. 15, Iss. 5, 2006-08 , pp.