Period of time: 2014年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 16,issue 4
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By Florin Dave,Callen Barry,Mullen Sean,Kropp Jeane in (2007)
Journal of Product and Brand Management,volume 16,issue 4 , Vol. 16, Iss. 4, 2007-07 , pp.By Beldona Sri,Wysong Scott in (2007)
Journal of Product and Brand Management,volume 16,issue 4 , Vol. 16, Iss. 4, 2007-07 , pp.By Hankinson Philippa,Lomax Wendy,Hand Chris in (2007)
Journal of Product and Brand Management,volume 16,issue 4 , Vol. 16, Iss. 4, 2007-07 , pp.Gray marketing and its impacts on brand equity
Journal of Product and Brand Management,volume 16,issue 4 , Vol. 16, Iss. 4, 2007-07 , pp.Logical brand management in a dynamic context of growth and innovation
Journal of Product and Brand Management,volume 16,issue 4 , Vol. 16, Iss. 4, 2007-07 , pp.Antecedents to consumer reference price orientation: an exploratory investigation
By Yin Tong,Paswan Audhesh K. in (2007)
Journal of Product and Brand Management,volume 16,issue 4 , Vol. 16, Iss. 4, 2007-07 , pp.A study of time limited price promotions
By Devlin James,Ennew Christine,McKechnie Sally,Smith Andrew in (2007)
Journal of Product and Brand Management,volume 16,issue 4 , Vol. 16, Iss. 4, 2007-07 , pp.The case of "difficult" brands
By Harrison Paul,Hartley Nicole in (2007)
Journal of Product and Brand Management,volume 16,issue 4 , Vol. 16, Iss. 4, 2007-07 , pp.The innovation challenge at Durable Surface Corporation
Journal of Product and Brand Management,volume 16,issue 4 , Vol. 16, Iss. 4, 2007-07 , pp.